Employee Incentive & Recognition Programs Gold Winner IICON Creative Strategies To celebrate the 65th anniversary of Ironworkers Local 786 in Sudbury, Ontario, and honor the rich history of the union and its 400 members, decision makers turned to IICON Creative Strategies to produce commemorative apparel that reflected the strong image of the union. A custom logo was designed to decorate the items selected including a premium, lightweight technical jacket and unionmade-in-Canada T-shirts available in four colors. The back of the tees were printed with the Ironworkers Charter taken from an old photo, and the jackets for the management team also included personalization on the sleeve. Black mesh-back trucker hats decorated with a laser-engraved patch completed the collection. Some of the items were given to members and executives at union hall meetings, and the products were also sold in the union’s online store. By giving away the popular hats and T-shirts at meetings, attendance increased by 20%, and as the apparel was seen around town, it prompted inquiries to the union – 30% of which resulted in new apprentices who joined the training program. Silver Winner BAMKO Finding the perfect gift can sometimes be challenging, but BAMKO came through for its client. Total Quality Logistics, a freight brokerage and thirdparty logistics firm, wanted to give a functional and innovative holiday gift to all 38,500 employees, customers and carriers. And the company wanted the gift to be the first gift of the season – an ambitious goal even for a logistics company. The product the company selected was a custom glass dry-erase board with imprinted dry-erase marker, greeting card, monitor calendar and custom box fitted with foam inserts to create a memorable and useful gift package. The dry-erase board was not only attractive and useful, but it aimed to increase productivity through daily use and reminded recipients of the giver through daily views. A total of 28,500 packages were drop-shipped on time, with the balance of gifts distributed individually. The response to the gift was overwhelmingly positive, so much so that brokers at TQL requested additional gifts in response to high demand from their customers. Pyramid Awards | Client Promotions | Must Read PPAI • MARCH 2025 • 59
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