Distributor/Supplier Collaboration Gold Winners HDS Marketing Numo Manufacturing HDS Marketing developed a unique upcycling project that turned a highly recognizable landmark in Pittsburgh, Pennsylvania, into a limited-edition souvenir. The landmark was the Pittsburgh Brewing Company’s billboard for Iron City Beer, which had served its time roadside and was beloved among Pittsburgh and brewery enthusiasts. HDS Marketing knew the signage could be given a second life and would elevate the brewery’s brand in the process. HDS worked with Numo Manufacturing to turn the billboard into 432 bags, totes, zippered pouches and coin purses, each branded with a woven label that replicated the billboard. The client reported remarkable results, saying the project increased sales, attracted new eco-conscious customers, reinforced brand loyalty and elevated community engagement by connecting local consumers with the history of the signage they all knew so well. Silver Winners Taylor Promotional Marketing Towel Specialties Fifteen thousand game-day fans who packed Target Center in Minneapolis to see the Minnesota Timberwolves play one evening took home an unexpected and special souvenir. In appreciation of their team devotion, each fan was given an imprinted towel compliments of the NBA team. The idea for the towel was one of several promo items suggested to the team’s decision makers by Taylor Promotional Marketing playing off the Minnesota slogan “Land of 10,000 Lakes,” which focused on items that could be used during a day on the lake. The planning for the promotion started months in advance, which allowed the distributor time to source the best towel at the best price. Towel Specialties produced and delivered the towels well in advance of the event and the client – and fans – were thrilled with the outcome. Pyramid Awards | Client Promotions | Must Read PPAI • MARCH 2025 • 55
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