4 From PPAI Advocating For You, With You 7 Creative Calendar Essentials 10 In Style Best of Expo 2025 14 Use Case Best of Expo 2025 Voices 20 Innovation AI And Automation 22 Responsibility 5 Signs Of Progress At The PPAI Expo 2025 28 Your Business Diversified Revenue Must Read 38 Feature New Board Members 46 Feature PPAI’s Pyramid Awards for Client Promotions 72 Promotional Products Work Co-Working Spaces Community 80 Buzzworthy 82 Book Club 84 PPPC Communiqué 87 Inside PPAI 91 New Members 95 Datebook 100 Perfect Promo CONTENTS 03.25 VOLUME 49, ISSUE 02 42 64 32 PPAI Icon Award Winners In addition to honoring the newest inductees to the PPAI Hall of Fame, the Association also recognized this year’s recipients of PPAI’s Distinguished Service Award and the H. Ted Olson Humanitarian Award. 42 Modernizing Merch: Merging Physical Promotions With Digital Demands End buyers want their promotional products to have more digital aspects, according to the latest consumer study by PPAI Research. 64 Best Of The PPAI Expo 2025 Promo’s No. 1 trade show kicked off the year in grand fashion with highly sought-after education, elite networking opportunities and more than 16,000 attendees primed for growth. 32 PPAI • MARCH 2025 • 3
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