Gammon To Highlight Growth, Inclusion And Vision Earlier in his career, Mark Gammon jumped from a prominent distributor to a big-name supplier. He brings both sides of his vision to the PPAI Board of Directors. After graduating summa cum laude from William Penn University, Gammon pursued a disruptive strategy certificate from Harvard Business School. There’s something about a “disruptive strategy” certificate from arguably the most celebrated business school in the country that gives you the sense that he was never going to be someone who would sit still. If he saw somewhere he could make a difference, he’d accept the challenge. After nearly eight years at PPAI 100’s No. 25 distributor The Vernon Company, where he honed his skills in sales management, business development and client relationships, the industry veteran joined Cap America, the No. 18 supplier, as vice president of sales. He quickly climbed the company ladder, becoming president and COO of the Fredericktown, Missouri-based firm less than two years later. Now, Gammon has stepped into his next challenge: the PPAI Board of Directors. It fits right where his business acumen and industry knowledge collide. “I’m passionate about the role promotional products play in brand recognition and customer engagement,” Gammon says. “Joining the PPAI Board allows me to contribute to advancing the industry, leveraging my expertise and insights to foster innovation, supporting member companies and upholding the standards that make promotional products an essential advertising medium.” To some extent, the Board naturally represents the kind of business environment that Gammon feels fosters success. There is little stagnation, with terms being completed every year. And Board members come from different regions and segments of the industry, creating a collection of perspectives. “My leadership style is strategic and inclusive, focusing on empowering team members by fostering a culture of collaboration, innovation and accountability,” Gammon says. “I believe in setting clear goals, providing resources and support and recognizing individual and team achievements. This approach promotes a collaborative environment where diverse ideas are valued and strategic initiatives are effectively implemented.” Gammon, who sees serving on the PPAI Board as an honor, elaborates on what he sees is the most responsible way to sit at that table and ensure that members can have confidence that the Association is looking out for their best interests. His approach to leading Cap America means analysis, preparation and collaboration. “My strategic planning process involves comprehensive market analysis, stakeholder engagement and scenario planning,” Gammon says. “I start by defining clear, measurable objectives aligned with our overarching vision. Then, I involve key team members and stakeholders in brainstorming sessions to ensure diverse perspectives are considered.” He also emphasizes data-driven analysis to prioritize initiatives and develop actionable plans with clear timelines and responsibilities. “Regular reviews and adjustments ensure our goals remain relevant and attainable,” he adds. Auping is a news editor at PPAI. Must Read | PPAI Board of Directors “My leadership style is strategic and inclusive, focusing on empowering team members by fostering a culture of collaboration, innovation and accountability,” —Mark Gammon 40 • MARCH 2025 • PPAI
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