NEW...YARD SIGNS! PPAI/114154 SAGE/57590 772-987-1234 FREE ESTIMATES AND CONSULTATION LANDSCAPE DESIGN 10% OFF Orders received by 4/15/25 Discount applies to current website prices, does not apply to freight or addtional charges, must have Promo Code PP0325 on your PO CUSTOM SIZES AVAILABLE, CALL FOR PRICING Go to WarwickPublishing.com for details 24” x 18” & 18” x 12” Vertical or Horizontal Rugged White 4mm Corrugated Coroplast Full Color Both Sides a steady flow of orders and strong, long-term partnerships that are mutually beneficial. Explore New Services Diversification doesn’t always have to mean acquiring entirely new customers. A significant portion of your revenue can come from enhancing your offerings to existing clients. By introducing value-added services like personalized marketing consultations, inventory management or warehousing solutions, you position yourself as a trusted partner. These services can increase client satisfaction and improve long-term retention, ensuring a steady stream of income while also aligning with resources you may already have. For example, offering graphic design services or a custom online store for clients can make your services more attractive, deepen your understanding of their needs and build loyalty. Educate And Upsell Existing Clients Last, and definitely least (effort-wise that is), make sure to always educate your clients about the full range of your offerings. So many salespeople focus on a limited selection of products because they’re comfortable with what they know or forget to ask more questions about needs when processing an easy re-order. By introducing clients to new ideas, like new products or seasonal offerings, you create an opportunity to upsell and increase your revenue from each client. Regularly updating clients on the latest trends and offering insights into effective promotional strategies positions you as a knowledgeable partner. This approach helps clients see the value of diversifying their own promotional product choices and ensures you don’t become their go-to for (insert product here) only. In an industry with heavy competition, finding ways to diversify your revenue stream is critical. These strategies are just a few ways to help mitigate that risk. Davis is PPAI’s director of sales and professional development. PPAI • MARCH 2025 • 29 Your Business | Voices
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