4A Holistic Approach To Sustainability This year, sustainability at The PPAI Expo wasn’t just about the environmental impact – it encompassed the social and governance aspects as well. The Inclusive Meetup was absolutely packed, and DEI-focused sessions were well attended, showcasing a growing recognition of the interconnectedness of these principles. Our multilingual welcome and farewell sign surveys also saw enthusiastic participation, demonstrating an embrace of inclusivity and accessibility across our global audience. 5Conversations That Pierced Through The Surface This year, the conversations around sustainability at The PPAI Expo reached new depths, focusing not only on eventlevel initiatives, but also on fostering meaningful partnerships. Attendees and exhibitors were eager to discuss PPAI’s efforts to reduce the environmental footprint of the event, from using FSC-certified paper for show guides to employing biodegradable coffee cups and reusable dishes wherever possible. At the same time, the tone of discussions on the show floor shifted noticeably from “What’s new and exciting?” to “How can we best align as partners?” This dual focus on operational sustainability and collaborative alignment signals a maturing commitment across our industry to address sustainability holistically and work together toward shared goals. These five signs of progress remind me why I’m so optimistic about the future of our industry. We’re not just talking about sustainability – we’re living it, modeling it and inspiring it. The journey is far from over, but this year’s Expo proved that we’re on the right path, and we’re moving forward together. If you attended The PPAI Expo 2025 and have your own observations or ideas on how our industry is progressing in this area, I’d love to hear them. Together, we can continue driving meaningful change in our industry. Wimbush is the director of sustainability and responsibility at PPAI. 24 • MARCH 2025 • PPAI Voices | Responsibility Thank You for Visiting Us In Brand During PPAI Expo 2025 CORPORATE SALES AND INCENTIVES 800.545.2783 | specialmarkets@seikousa.com © 2025 Seiko Watch of America. SSC813
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