Perfect Promo Fancy Feast’s Valentine’s Day Cuddle Kits Captivate Cat Lovers BAMKO’s Valentine’s Day promotion for Fancy Feast delighted cat lovers with luxurious Cuddle Kits. The campaign went viral, garnering media buzz and selling out in hours. Cat food brand Fancy Feast wanted to do a fun Valentine’s Day promotion targeting cat lovers. The goal of the promo was to transform the idea of spending Valentine’s Day with a cat into a heartwarming and Instagram-worthy brand-building opportunity. Los Angeles-based distributor BAMKO (PPAI 242148, Platinum) built a Cuddle Kit for the occasion that included a custom cat hoodie, toys, a gold embellished spoon, a cat dish, embroidered socks and an imprinted wine glass, creating a “purr-fect” experience aligned with Fancy Feast’s “love is in the details” branding. The campaign generated extensive media coverage, including national outlets like People and Better Homes and Gardens. Plus, the kits sold out within hours, making it Fancy Feast’s most impactful promo in nearly a decade. 100 • MARCH 2025 • PPAI
RkJQdWJsaXNoZXIy NzU4OQ==