and coffee, appealing to our desire for comfort.” Mocha Mousse is already making positive waves in the promo industry. “This hue instantly sparks a desire to cozy up in comfort,” says Tara Dwyer, project director at ETS Express, a California-based supplier, “bringing you to a comfortable and calming place and even takes us back to fond memories in the kitchen with our loved ones.” Soft browns like Mocha Mousse offer versatility. “These shades serve as a sophisticated canvas that allows brand logos to stand out with sharp clarity and refined contrast, elevating the look and value of promo products,” Tracy says. This new hue aligns with current and emerging trends in fashion and consumer products, showing a shift toward quiet luxury and earthy palettes. “Brown is an incredibly identifiable color with an immense multicultural range,” says Fernanda Larriva, marketing director at ETS Express. “Mocha Mousse is easy to incorporate into wardrobes, home goods and designs, so it’ll hit the mark for people who like those earthy, natural palettes.” The new Pantone Color of the Year is versatile across many product categories, from fashion and outerwear to hard goods and popular promo items. “Rich yet muted earthy shades – each one varies in names from vendor to vendor, but rooted in tan, bone and off-white, and stone blue – entered the space in fleece and outerwear, such as overcoats and matching fleece sets and continue to layer in, especially within the heavyweight tee category for 2025,” says Christina Marcantelli, sales enablement manager at S&S Activewear, PPAI 100's No. 5 supplier. Following the rise of muted earthy tones in fleece and outerwear, Mocha Mousse’s versatile richness fits seamlessly into these color stories. “Mocha Mousse’s decadent richness, yet agreeable tone, not only complements earthy grounding color stories but can be added to just about anyone’s wardrobe if not already,” Marcantelli says. Larriva predicts Mocha Mousse will thrive in outerwear and accessories, including jackets, scarves and bags. She notes that sneakers from brands like Puma and Adidas, like the Speedcat and Samba, already feature similar shades. “Mocha Mousse isn’t limited to soft goods,” Tracy says. “It offers a distinctive, elevated aesthetic in hard goods as well. From notebook covers to pen finishes and drinkware accents, Mocha Mousse lends a rich, natural elegance that enhances a variety of materials.” The hue appeals to consumers across industries due to its luxurious, grounding qualities and ability to evoke comfort and stability. “For distributors, a great way to pitch this color is by showing how versatile and organic it is,” Dwyer says. “Including lifestyle photos or mood boards in decks and pairing them with textures or complementary colors will be key for clients to see how well they work in different contexts.” Marcantelli predicts that the universal use of Mocha Mousse will make this the most popular Pantone pick of the last several years. “This hue evokes a richness of luxury and comfort and transcends all markets and industries.” Now that you know why Mocha Mousse will be huge in 2025, check out apparel, accessories and other products in the earthy hue. PPAI • JANUARY 2025 • 15 In Style | Essentials
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