PPAI Magazine January 2025

NatalyFox / Shutterstock.com Mocha Mousse: A Rich, Earthy Hue Pantone’s Color of the Year for 2025 blends comfort with luxe. By Nicole Rollender MOCHA MOUSSE is more than a color – it’s a rich, warm, indulgent mood that’s on trend and sure to make our wardrobes (and our world) a little more delicious. “Warm brown shades, ranging from rich chocolates to soft mochas, have been trending in apparel, particularly within the athleisure, loungewear and accessories categories,” says Liz Tracy, senior product designer at PCNA, the No. 3 supplier in the PPAI 100. “This shift aligns with the enduring ‘quiet luxury’ trend that emerged in 2023.” Consumers are moving away from cooler, sterile color palettes toward warmer, more nurturing hues that evoke a sense of comfort and familiarity, she adds. “Mocha Mousse embodies this desire for a sense of calm and a deeper connection to nature, a concept linked to stress reduction and relaxation.” Pantone’s Color of the Year for 2025 captures the cultural zeitgeist with its comforting, nostalgic and luxurious qualities, blending simplicity with richness. The Pantone Color Institute describes Mocha Mousse as “a mellow brown infused with a sensorial and comforting warmth. A warming, rich brown hue, PANTONE 17-1230 nurtures with its suggestion of the delectable quality of chocolate MOCHA MOUSSE Color of the Year 2025 17-1230 14 • JANUARY 2025 • PPAI Essentials | In Style

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