| Community Book Club environment where creativity can thrive. Technology as an enabler: With the rise of online design tools, CRM systems and automated order tracking, technology plays a significant role in the promotional products industry. Bova warns against the risk of over-reliance on technology at the expense of human connection. For promo pros, this means using digital tools to enhance efficiency while maintaining the personal touch that clients value so highly. Ripple effect through the supply chain: One of the book’s most compelling arguments is that a company’s culture impacts every level of its operations, including supplier and client relationships. In the promotional products industry, where businesses often work within complex supply chains, this insight is critical. Investing in employee satisfaction can create a ripple effect that improves supplier relationships, strengthens customer loyalty and drives long-term growth. Addressing the challenges of burnout: Tight deadlines, lastminute changes and high client expectations can create stress for promo pros. Bova’s focus on the importance of employee well-being is a reminder that burnout can undermine even the most customerfocused organizations. By proactively addressing employee needs, companies can build more resilient teams that are equipped to handle the demands of the industry. My takeaway: For promotional products businesses, the book provides a clear framework for achieving sustainable growth by creating an environment where employees feel supported and empowered. By integrating Bova’s principles, companies can enhance their team’s creativity and efficiency, improve client satisfaction and build a reputation as a trusted partner in the industry. What should I read next? My library of business books is large, but I’m always looking to build it out. If you have any suggestions for business books that are meaningful to you, please let me know at JGR@ppai.org, and after I give it a read, I’ll share my impressions in PPAI Magazine. Gibbons-Rauch is PPAI’s manager of professional development, learning programs. PPAI • DECEMBER 2024 • 73
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