provider may have caught her eye over the years, nobody has had a more compelling story than Stahl, Schillinger says. As a woman-owned enterprise, Sweeter Cards prioritizes fair trade-certified chocolate, recyclable card packaging and the employment of adults with disabilities. “When I read her story, I thought it was brilliant,” Schillinger says. “She’s a fascinating entrepreneur, thoughtful but fast-moving, and knows how to incorporate fun in her design work, which our marketing team and I absolutely admire and love.” Of course, Stahl was well aware of Maple Ridge Farms’ dominant presence in the promo industry, praising it as the “shining example of how a food company can be great in this space.” But she was blown away by Schillinger’s warmth and open arms, especially considering they were competitors at the time. Schillinger followed up a month or so later to see if they could collaborate on any projects and learn from each other. After finding complementary strengths in their personalities, dedication to their customers and the ethos of their businesses, Stahl says an acquisition seemed inevitable. “From the moment it was on the table, it felt like it was the perfect match,” Stahl says. The deal came to fruition in July, when Sweeter Cards became Maple Ridge Farms’ first acquisition in its 45-year history. New Perspectives Hexa Custom, an integrated technology/ outerwear manufacturer in Boulder, Colorado, has greatly benefitted from being a repeat exhibitor at The PPAI Expo. For example, the company has been able to change its perception as having a “seasonal” product line by launching bags and laptop sleeves at Expo in 2023. “The marketing opportunities that are offered at The PPAI Expo really help us get the word out, specifically through the New Product Pavilion. Distributors see products that they love and come find us to learn more,” says Sue Timbo, CEO of Hexa Custom. Showcasing at The PPAI Expo also allows the Hexa Custom team to demonstrate its software in person, educating distributor partners on new and more advanced ways that the supplier can serve them and their customers. “When it comes to networking, I can’t imagine a better forum,” Timbo says. “Given the duration of the show, there are plenty of opportunities to connect with current distributors and meet new ones. This face time is invaluable for our business.” Finding Solutions In addition to discovering the latest products on the market, distributors flock to The PPAI Expo for a multitude of reasons, including building relationships with suppliers. Expo Success | Must Read PPAI • DECEMBER 2024 • 61
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