PREVIEW 4 From PPAI Experience Possibilities 9 Creative Calendar Essentials 12 In Style Loungewear For Every Lifestyle 16 Use Case ‘Tech’ It Up A Notch Voices 22 Innovation AI In The Promotional Products Industry: Balancing Benefits And Risks 24 Responsibility Turning Over A New Leaf Must Read 30 Promo's AI Challenges And Opportunities 38 Promotional Products Work Promo: The Holy Grail Of Connection Community 68 Buzzworthy 72 Book Club 74 PPPC Communiqué 77 Inside PPAI 83 New Members 87 Datebook 92 Perfect Promo CONTENTS 12.24 VOLUME 48, ISSUE 10 52 Inside The Final Trade Show Of A Promo Legend Paul Kiewiet took MiPPA from near ruins to a thriving regional association. While recently overseeing an event at an NFL stadium, he went out on his own terms. 52 The PPAI Expo 2025 Preview The industry’s largest and longest-running trade show returns to Las Vegas on January 13 with new features and favorite attractions. 44 Success Stories From The PPAI Expo Attendees and exhibitors share how the products they discovered and the relationships they made at promo’s grandest event have improved their business. 58 44 58 PPAI • DECEMBER 2024 • 3
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