important step in the right direction. We recognize that no certification system is perfect – ensuring full transparency and enforcing consistent standards can be difficult. However, choosing FSCcertified paper is part of our broader sustainability strategy, where progress takes precedence over perfection. At PPAI, we believe meaningful change comes through steady, incremental improvements. Every decision, whether it’s switching to FSC-certified paper or selecting event venues that share your sustainability values, contributes to the larger goal of promoting responsible practices across our industry. We’re committed to taking these steps forward and encouraging others to do the same, knowing that thoughtful, intentional actions drive real progress, even if they aren’t flawless. Looking ahead, we’ll continue refining our sustainability efforts, learning from experience and focusing on areas where we can make the most difference. It’s about making ongoing adjustments that lead to meaningful change rather than waiting for a perfect solution. By aligning our use of FSC-certified paper with global sustainability initiatives, collaborating with partners like MGM that share our vision and equipping our members with the tools to make sustainable choices, we’re making tangible strides toward a greener, more responsible future. Every action we take matters, and together, we can drive real change for our industry and the planet. Wimbush is the director of sustainability and responsibility at PPAI. At PPAI, we believe meaningful change comes through steady, incremental improvements. 26 • DECEMBER 2024 • PPAI Voices | Responsibility
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