Responsibility | Voices encouraging responsible production practices. • SDG 15: Life on Land – FSC certification helps preserve ecosystems and biodiversity, contributing to the protection, restoration and promotion of sustainable use of terrestrial ecosystems. This is critical in combating desertification, halting deforestation and preserving biodiversity. • SDG 13: Climate Action – FSC-certified forests act as carbon sinks, absorbing CO2 and playing a vital role in mitigating climate change. By choosing paper from these forests, we’re supporting global efforts to reduce carbon emissions and promote a healthier climate. Connecting To Our Broader Sustainability Goals Switching to FSC-certified paper is just one part of our broader sustainability strategy. Every year, The PPAI Expo at Mandalay Bay in Las Vegas is a cornerstone event for our industry, and we work hard to ensure it aligns with our sustainability vision. MGM Resorts, the parent company of Mandalay Bay, has its own robust sustainability initiatives that support our efforts during Expo. MGM’s commitment to reducing energy and water consumption, waste diversion and sourcing sustainable products ties into how we create an environmentally conscious event. Our 2024 event saw 119,051 pounds of waste diverted from landfill through an enhanced sorting process, donations, recycling and composting programs. That number accounted for 88% of the waste generated, meaning only 12% was ultimately sent to landfills. By drawing energy from a mega solar array, MGM properties are powered by renewable energy during daylight hours, with plans to continue to decrease their reliance on traditional power sources. MGM has committed to reducing greenhouse gas emissions 50% by 2030, aligning with global climate goals. From reducing the number of printed materials to providing digital alternatives and encouraging exhibitors to adopt environmentally responsible practices, The PPAI Expo has become a platform for demonstrating how our industry can be more sustainable. What Can You Do? We know that many of our members are passionate about sustainability and may be looking for more ways to incorporate it into their events. That’s why we’ve created a short survey to help you get the sustainability conversation started with any gathering, small or large. The QR code included on the right links to a five-question survey designed to spark ideas and provide practical steps for incorporating sustainability in your event planning. Teamwork Makes The Dream Work While FSC certification isn’t without its challenges, it’s an When you see the FSC logo, it means the paper comes from forests managed in ways that preserve biodiversity, benefit local communities and ensure long-term environmental sustainability. Green Opportunities Are All Around Us Scan the QR code for a PPAI guide to sustainable event management. PPAI • DECEMBER 2024 • 25
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