PPAI Magazine December 2024

Voices | Responsibility Turning Over A New Leaf Switching to FSCcertified paper for PPAI Magazine represents another aspect of the Association’s sustainability commitment. By Elizabeth Wimbush AT PPAI, sustainability isn’t just a buzzword – it’s a commitment to reducing our environmental impact and supporting responsible practices throughout our industry. One of the recent steps we’ve taken toward this goal is the switch to FSC-certified paper for PPAI Magazine. With 147,000 copies printed each year, this change is more than symbolic. It reflects our dedication to making mindful choices that contribute to the health of our planet and align with broader global sustainability efforts. What’s In A Name? The Forest Stewardship Council certification is the gold standard for responsible forest management. When you see the FSC logo, it means the paper comes from forests managed in ways that preserve biodiversity, benefit local communities and ensure long-term environmental sustainability. In other words, choosing FSC-certified paper means we’re supporting practices that prevent deforestation, protect wildlife and reduce the harmful effects of irresponsible forest exploitation. By opting for FSC-certified paper, we’re not only ensuring that our print materials come from responsibly managed forests, but also contributing to the achievement of several UN Sustainable Development Goals. For example: • SDG 12: Responsible Consumption and Production – Our use of FSC-certified paper aligns with the goal to reduce waste and promote sustainable resource use. By choosing sustainably sourced paper, we’re Frogella / Market Vector / T. Schneider / Shutterstock.com 24 • DECEMBER 2024 • PPAI

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