Cowden appreciates when a promotional product, like the Neoskin Hard Cover Journal, serves multiple marketing purposes, especially with a tech element like a QR code. “The beauty of QR codes is that you can print them on any item,” she says. “This journal I received has a tip-in page with a QR code for mentoring. It’s a great call to action.” This best-selling hardcover journal also features a hidden gusseted interior pocket for storing business cards or small documents. With 192 lined, acid-free ivory pages, along with a ribbon bookmark and an elastic closure for convenience, it’s a stylish and practical companion that incorporates a tech component. Spector & Co. / PPAI 168328, Gold spectorandco.com Rollender heads up New Jersey-based STRANDWritingServices.com. Leadership Development Conference October 27-29 Dallas, TX North American Leadership Conference May 12-14 Chicago, IL Women’s Leadership Conference June 23-25 San Diego, CA 18 • DECEMBER 2024 • PPAI Essentials | Use Case
RkJQdWJsaXNoZXIy NzU4OQ==