‘Tech’ It Up A Notch Check out distributors’ tech promo picks that combine functionality and brand visibility, along with insights on eco-friendly choices and packaging. By Nicole Rollender SYDNEY STEIN Senior Account Manager Whitestone PPAI 666851, Silver Austin, Texas Tech gifts consistently rank as one of Whitestone’s most-requested promotional items. “They resonate with a diverse range of demographics, so recipients always feel excited about the gift they’re receiving,” Stein says. “A major reason for tech items’ appeal is their practicality, since they easily fit into everyday life, such as power banks for travel or headphones for calls in the office.” If your clients want more brand exposure, tech gifts offer lots opportunities. “Since recipients frequently use these items in public, they naturally promote a brand to a wider audience,” Stein says. “Tech gifts also often carry a higher perceived value, making recipients feel appreciated and valued. This combination of practicality, visibility and perceived value makes tech gifts a sold choice for any gifting opportunity.” Stein’s standout tech gift for an education client’s guest speakers is the Chi-Charge Stack Foldable 3-in-1 Fast Charge Mat With Sleeve. After spotting this viral sensation on TikTok, she quickly recognized its potential appeal. The ChiCharge Stack quickly became a favorite, blending functionality with trendiness, making it an instant hit among recipients. This super-compact, fold-up device wirelessly charges a compatible phone, watch and earbud case at the same time. “I was thrilled that the Chi-Charge Stack was trending at retail and also available in the promo space,” says Stein, who’s passionate about researching retail trends and introducing them to her clients so they can stay ahead with their gifting selections. “This mat was a perfect example of that vision. Plus, I love that the supplier offers a branded packaging upgrade with the sleeve. Presentation is everything!” Twintech Industry / PPAI 261545, Silver / twintechpromo.com Stein’s go-to tech promo gift is the Thomas Eco Multicable, made with a biodegradable plastic top and cable housing made with 100% recyclable, food-grade material. “This item consistently resonates with our clients because of its sustainable composition, affordability and practicality,” she says. “We as salespeople must promote eco-friendly tech options, especially for clients who may not have considered them before. This tech item exemplifies this commitment, combining everyday utility with a focus on environmental responsibility.” Acehigh Tech / PPAI 161597, Standard-Base / acehighpromo.com 16 • DECEMBER 2024 • PPAI Essentials | Use Case
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