still looking stylish, she adds. “While everyone has a different way of styling loungewear, we see people wearing it while working from home, traveling or running errands.” Loungewear has become a staple in Gen Z and millennial wardrobes, and Novosel predicts continued growth in the coming years. “Many people mix blazers or trench coats with sweat sets and sneakers, whether at home or on the go,” she says. “The unisex category is the fastest growing at retail, and as awareness of gender neutrality increases, brands and retailers increasingly seek versatile, unisex designs.” End buyers are drawn to features that provide comfort and durability. “Key elements, such as elasticized waistbands, drawstrings and sueded fleece in loungewear pants, are trendy for their balance of comfort and function,” Dickson adds. Color-wise, he sees neutrals remaining popular, complemented by modern accents like navy, gray, white and earth tones. HXD decoration, a technique combining embroidery and digital transfers to create a durable emblem, is also gaining popularity in loungewear. “You can deliver a premium product without adding weight or bulk, ensuring comfort against the skin,” Dickson says. “HXD adds a 3D texture and dimension to logos, creating a bold, high-impact appearance. Applying HXD in non-traditional locations such as the shoulder, hip or sleeve enhances elevated, cozy styles with a sophisticated touch without compromising comfort.” And while people of all ages care about sustainability, Gen Z and millennials are especially inclined to prioritize eco-friendly practices and giveback programs. “The use of ecofriendly materials such as BCI cotton, recycled polyesters and bluesigncertified are important factors,” Dickson says. The Crosswind Quarter Zip Sweatshirt is an oversized, unisex style for lounging at home, wearing on company trips or for adventures. This comfortable sweatshirt, made of soft ring-spun cotton-poly yarn, includes details like on-seam pockets and dyed-to-match knit-trim design details on the neckline, hem and cuff. The women’s companion style offers a fitted silhouette. Charles River Apparel PPAI 111644, Gold charlesriverapparel.com No two Camden Crew Neck Sweatshirts are alike, thanks to a dyeing and snow-wash process that gives each piece a one-of-a-kind, lived-in look. Made of 100% corded cotton sweatshirt fabric, these relaxed styles for men and women fade over time for a vintage look. Charles River Apparel PPAI 111644, Gold charlesriverapparel.com PPAI • DECEMBER 2024 • 13 In Style | Essentials
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