ViDI Studio/ Vjom / Shutterstock.com LOUNGEWEAR IS NO LONGER just for lazy days at home – it’s become a universal fashion trend. From toddlers to active 70-year-olds, everyone is embracing this cozy yet stylish apparel. “Pajamas and lounge sets, inspired by J.Crew, Ralph Lauren and Skims, are showing up everywhere, from retail and travel and resort to colleges,” says Tori Novosel, director of marketing at Bella+Canvas, adding that pajama sets and silky fabrics are standouts in home loungewear. “They’re comfortable but carry an air of luxury.” Pajamas and loungewear took off after COVID-19, with more people working from home and leaning into comfortable, laid-back styles. “This trend remains, with versatile, comfortable pieces in high demand across multiple sectors,” says Andrew (AJ) Dickson, senior category director at PCNA, PPAI 100’s No. 3 supplier. He notes that media, IT and educational institutions particularly favor these relaxed styles, appealing to modern preferences over traditional professional attire. The key to pajama or loungewear looks is versatility, from layering to oversized elements. “These styles can be dressed up or down,” says Stephanie Bennett, senior merchandising manager at Charles River Apparel, PPAI 100’s No. 37 supplier. Loungewear should meet the ideal intersection of oversized while Loungewear For Every Lifestyle The desire for comfort has transcended age groups and industries, becoming a go-to choice for everyone from toddlers to retirees, with versatile styles that balance coziness and fashion. By Nicole Rollender 12 • DECEMBER 2024 • PPAI Essentials | In Style
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