| Community Book Club where things change fast and team development is key to staying competitive. Maxwell explains how investing in your team not only boosts their growth but also strengthens your entire organization. • Pinnacle (Level 5) – The highest level is about creating a legacy. This is where leaders become truly transformational. In the promotional products industry, this might mean building a business culture that thrives even after you step back. Maxwell’s insights here are about leaving a lasting impact that continues to shape the business and industry for years to come. My takeaway: Promotional products is a fast-paced and competitive space. As a leader, you’re managing not only your team, but also client relationships, production timelines and creative strategies. Maxwell’s framework offers a clear path to becoming a more effective leader, no matter where you are in your career. Building relationships and developing your team are just as important as delivering results. Combining this framework will really help you level up! What should I read next? My library of business books is large, but I’m always looking to build it out. If you have any suggestions for business books that are meaningful to you, please let me know at JGR@ ppai.org, and after I give it a read, I’ll share my impressions in PPAI Magazine. Gibbons-Rauch is PPAI’s manager of professional development, learning programs. PPAI • NOVEMBER 2024 • 73
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