Must Read | Pyramid Awards In Technology SILVER ePromos Promotional Products PPAI 212648, Platinum St. Cloud, Minnesota epromos.com ePromos has improved its online customer experience through a comprehensive makeover of its website, featuring a new, modern design that’s easy to navigate and offers faster page load times and more automated processes. Categories and subcategories have also been realigned to provide a clearer visual direction to specific shopping avenues, including seasonal events, relevant trends and popular searches. With intuitive filtering and search preview, customers can easily narrow down their product selection. More lifestyle images and larger images have been added to help customers more easily see how promo products can be used. For shoppers with disabilities, the site also offers alternative text and images and accommodates accessibility features such as screen readers. The improvements have resulted in better customer experiences, increased sales and reduced employee workload. SILVER PCNA PPAI 113079, Platinum New Kensington, Pennsylvania pcna.com PCNA strives to make its website the preferred destination for distributors to find products and solutions, place orders, manage their account and enhance sales with a variety of sales tools. On the homepage, a weekly rotating banner promotes the supplier’s most recent offering and highlights new products, brands and services, along with links to popular product categories. From there, product navigation links in the header allow users to browse by product category, brand or other popular categories such as new, clearance and deep inventory, along with links to website tools and access to the My Account section. Customers can access order history, status and tracking, as well as update their email preferences, in the My Account Details section. Users can also view their art library, projects, custom catalog and flyers, plus create and manage a custombranded website. In 2023, the number of virtuals created on the site increased by 88% from the previous year, in part because more than 5,000 new virtual locations were added. 66 • NOVEMBER 2024 • PPAI
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