GOLD Gemline PPAI 113948, Platinum Lawrence, Massachusetts gemline.com Gemline’s mobile site showcases a clean, retail-inspired and customer-friendly layout that provides the customer with an enjoyable shopping experience and self-service sales tools for browsing and sharing content. The site features easy-to-use navigation, site search and filtering capabilities, plus advanced inventory look up, product images, lifestyle images and videos to help distributors select the perfect product. The product pages are optimized for mobile viewing, with large images and fonts for better product visibility, and they provide full product descriptions, detailed decoration information and alternate product images. The site’s navigation is separated into new, current and sale products to further assist users. In early 2023, all product search pages were updated with a “sticky footer” that allows users to easily access the tools and support in the footer without endlessly scrolling. Must Read | Pyramid Awards In Technology E-Commerce Website GOLD ArtworkservicesUSA PPAI 231735, Standard-Base Columbia, Maryland artworkservicesusa.com ArtworkservicesUSA’s winning entry is a site designed for Cap America that provides an intuitive, one-stop resource to facilitate successful sales transactions. With its focus on one-click navigation, users can readily access all the information needed to place orders with virtually no need to call or email for more. The site solved the problem of significant inbound call volumes to check pricing, product availability and shipping costs, which caused inconvenience, delays, frustration and missed sales opportunities. The new Cap America site lets distributors and inside sales reps check on live inventory and get freight estimates without having to log in. Once logged in, users can check order status, create virtual samples, create a customized flyer, email flyers directly from the website and more. Other features include a search tool with filter and comparison functions and multiple one-click tools including print, save, compare, order samples and more. The website also allows administrators the option of exporting pricing data in real time to popular industry data platforms so that pricing is harmonized across all channels. Since the site made its debut, Cap America has confirmed a significant decrease of inbound calls, with users commenting favorably about their online experience. Missing art No image provided 64 • NOVEMBER 2024 • PPAI
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