Pyramid Awards In Technology | Must Read SILVER PromoCorner PPAI 110698, Standard-Plus Middleboro, Massachusetts promocorner.com PromoJournal is a reliable source for fresh, daily content in the promotional products industry. From blogs, podcasts and videos to live programming, topics range from sales, marketing, product safety and product spotlights to current trends and industry news. More than 30 industry thought leaders contribute to the content representing more than 500 years of combined industry experience. PromoJournal’s design uses just three different pages to deliver thousands of pieces of content in a logical and intuitive format. The homepage is organized to show the most recent content first and is categorized by content type. Advertising areas are kept visible on screen but are designed to blend in with the overall look. On both the homepage and search results page, additional content is shown only when the user mouses over it, resulting in a clean look and on-demand experience. Podcast and video players are embedded into the site for easy access, and the content page uses Facebook’s comments plug-in so visitors can seamlessly interact with the content. Between January and May 2023, PromoJournal had 16,000 unique visitors who accounted for more than 93,000 page events ranging from searches to clicks on articles, videos and podcasts. Mobile Apps/Mobile Websites GOLD Spector & Co. PPAI 168328, Gold Las Vegas, Nevada spectorandco.com The Spector Vision augmented reality sales tool offers a new and interactive way of engaging with samples and promoting branded products. This easy-to-use tool allows users to visualize products from any angle and within their own space. By opting to view realistic samples with AR, users can speed up the sampling process and reduce the environmental impact of creating and shipping physical product samples. When navigating the website, products with available AR functionality show an AR icon on the product page. Clicking the icon will prompt a pop-up showing a unique QR code with brief instructions on how to scan it with any smartphone camera. The user’s phone will automatically load the product sample and explain how to engage with it, no app required. When viewing the pop-up through a mobile device, a link can be tapped to trigger the process directly on the user’s device. The image can then be rotated, moved and rescaled. This technology allows for unique content creation opportunities, novel sales pitches and stunning visualization tools. Spector supports all of its best-selling products with Spector Vision and has a corporate mandate to include this original feature for all future product releases. PPAI • NOVEMBER 2024 • 63
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