Must Read | Pyramid Awards In Technology GOLD PCNA PPAI 113079, Platinum New Kensington, Pennsylvania pcna.com In 2022, PCNA launched an AI chat bot named “Scout” that allows users to find products, look up order details, ask questions and view policies. Over the past two years, Scout’s responses have continued to expand as it learns from interactions and as the team updates responses. In 2022, the company also launched a new “Product of the Week” page, along with a “What’s New at PCNA” page. These have quickly become regular destinations for customers to help them stay on top of product offerings. Information about the company, its compliance and sustainability initiatives and FAQ pages are logically organized in sections that make it easy to quickly find information on the desired topic. The site also provides tools to help distributors market programs with easy access to a photo library, lookbook, flyers and other media. For visitors new to the industry or unfamiliar with the decoration options PCNA offers, a decoration details page with an overview of the methods offered and a link to view all products that can be decorated by each method. With a goal that the site should be the first place distributors go to find solutions, PCNA reports that 72% of web sessions now include a visit to a product page and 60% of chat sessions are resolved without transferring to an agent. When the “What’s New at PCNA” page was launched, it garnered 144% more clicks from the home page than regular banners and now gets regular return visits. SILVER HPG PPAI 110772, Platinum Braintree, Massachusetts hpgbrands.com Video+ is a tool on the HPG website that allows distributors to quickly and easily create customized promotional product videos for clients. The videos show products supplied by HPG’s family of brands, along with the client’s logo and distributor content incorporated at different points. In 2023, Video+ had more than 1,000 video plays. Distributors simply complete the form, upload their client’s logo and select the desired HPG brand. The customized video is then instantly generated with a unique link that can be shared with clients. Video+ is reportedly the first sales tool of its kind in the industry that allows distributors to create custom-branded videos. 62 • NOVEMBER 2024 • PPAI
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