| Must Read ’Tis The Season For Company Holiday Parties Last year, more than half of companies (64%) planned in-person holiday parties. Another 4% hosted a party virtually, likely due to an increase in hybrid and remote work. Most companies maintained their usual party budget, but 33% spent more on the celebration. Many employers also embraced a more-the-merrier approach, with about a third of surveyed companies encouraging employees to invite their significant other or families to the holiday party. At a company holiday party, branded items become more than just gifts – they become tangible reminders of how much companies truly value their staff. From plush blankets to luxury gift baskets to practical tech tools employees can use at work, thoughtful promo items add to the festive spirit and spread good cheer. Promo That Captures The Heart More than half of consumers (52%) say they celebrate Valentine’s Day. To commemorate the holiday, many communities across the country host Valentine’s dances. When partygoers arrive at hotel ballrooms and community centers for an evening of music, dancing and celebration, brands can elevate the experience by providing promo. Items like heart-shaped sunglasses, boxes of chocolate and Valentine-themed temporary tattoos add to the festive atmosphere and help brands connect with local audiences. Maximize Field Day Fun With Promo The U.S. is home to more than 64,000 elementary schools, each buzzing with various parties and celebrations throughout the year. One of the standouts? Field Days. Promos like custom T-shirts for different grade levels, water bottles to keep kids hydrated and wristbands that students can trade can all add to the day’s festivities. Boost The Fun At Launch Parties With Promo Whether it’s a new clothing line, an innovative tech gadget or a fresh craft beverage, businesses can generate buzz and engage their target audience with launch parties. Nearly 70% of marketers believe that experiential events like launch parties are essential for driving brand awareness and customer loyalty. Incorporating promo, especially in interactive experiences like contests where guests can win exclusive items, adds to the fun. After the party, promos keep the brand top of mind. Picture This: Photo Booth Promos Spark Fun Photo booths have become staples at parties of all kinds, from corporate celebrations to wedding receptions. The photo booth rental market is growing 3.4% annually, with rentals projected to generate $1.3 billion in revenue by 2025. Where there’s a photo booth, there’s an opportunity for brands to make the experience even more fun. Items like branded photo frames or keychains to hold small pictures give guests something tangible to take home. Use Promo To Connect With The College Crowd Springtime can be a festive time on college campuses with events that help students connect and celebrate. Colleges can enhance these experiences with promo items that boost school spirit and create a sense of belonging – think T-shirts, hats and sunglasses. Colleges can also use promo to reach prospective students. Among high school students who make campus visits, 69% say a good experience can make them significantly more interested in a college – and a bad experience can turn them off completely. Give out items like custom flying discs and drink holders that promote both the school and a lively atmosphere. PPAI • NOVEMBER 2024 • 41
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