IDEAS TO ADVANCE THE MARKETPLACE Voices 11.24 INNOVATION p. 20 YOUR BUSINESS p. 24 Deemerwha / Shutterstock.com HOW TRANSPARENCY DRIVES RESPONSIBLE GROWTH While it may seem daunting to lift the veil on supply chains that were designed to operate in the shadows, it’s entirely possible – and incredibly rewarding – for companies to embrace this shift. page 22 RESPONSIBILITY PPAI • NOVEMBER 2024 • 19
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