SAMANTHA FULLERTON Senior Account Executive BAMKO PPAI 789908, Standard-Plus Vernon, British Columbia, Canada Fullerton recommends thinking outside the flowerpot and sprinkling gardening promos in unexpected places. If you’re putting together holiday gifts, for example, throw in a fun desk plant. “It might not be your first thought,” she says, “but you’ll be amazed at how much joy it can bring to the season.” Personally, Fullerton finds joy in a great gardening journal. Though she hasn’t used one in a campaign yet, she likes the idea of being able to track things like the weather and watering schedule. “I’d choose one with a beautiful soft-touch cover,” she says. “I like being able to take notes each year to learn what was successful and what I would change.” Fullerton is seeing an increase in people wanting to grow their own vegetables, herbs and fruits. This allows them to reduce their grocery expenses while maintaining control over what they put in their bodies. In Canada, she foresees a move toward apparel and headwear with insect repellent technology. “We’ve had a bad wasp problem here,” she says, “and anything that helps people spend time outside will be appreciated.” While Fullerton knows her way around the garden, she advises choosing gardening promos that appeal to wider audiences. “Unless you know your audience is more experienced, stick to universally appealing items like gardening gloves or trowels,” she says. “You don’t want to give something that will exceed the average person’s abilities or desires.” The Workit All-Purpose Gloves appeal to gardeners of all levels and can easily go from the garden shed to the workshop. They’re durable, versatile and keep a brand name visible on both hands. HPG / PPAI 110772, Platinum / hpgbrands.com The growing season is short in Canada, but Fullerton says she doesn’t let that limit her creativity with gardening promos. “You can do desk drops, birthday gifts, milestone gifts and so much more,” she says. “Indoor gardening items allow you to break the conventions of seasonality.” Samantha especially likes the Modern Sprout Glow & Grow Live Well Gift Set. Once the soy-blend candle has been enjoyed, the ceramic vessel becomes a planter for basil, aloe or daisy seeds. Gemline / PPAI 113948, Platinum / gemline.com 16 • NOVEMBER 2024 • PPAI Essentials | Use Case
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