Get Your Grow On Distributors share their favorite gardening-related promos, plus ideas on how to grow a brand using plants, seeds and green gifts galore. By Audrey Sellers STEPHANIE HINKLE Marketing Manager MadeToOrder PPAI 216503, Gold Oakland, California The holiday season is almost here, which means now is a great time to start sowing the seeds for springtime promotions. “People are generally more interested in gardening, home improvement and outdoor living in the spring, making it a perfect opportunity to offer items like seed kits, planters and gardening tools,” Hinkle says. However, the whole year is bursting with opportunities for gardening promos. In the winter, Hinkle recommends indoor gardening items like desk plants and herb kits. “These can be a hit during the colder months when outdoor gardening isn’t feasible,” she says. Just remember to keep some important considerations in mind, including your audience’s age, location and lifestyle. “Younger audiences might prefer trendy, low-maintenance plants like succulents,” she says, “while older or more traditional audiences might appreciate classic garden tools or flowering plant kits.” Hinkle says it’s also important to think about why you’re giving the promo. She likes items that can be personalized or branded, like custom planters or engraved tools, for corporate gifts. And for giveaways, she recommends lower-cost, high-appeal items like seed packets or plant markers. When planning a gardening promo, Hinkle advises considering your audience’s experience level. “Tailor your products based on whether your audience is made up of novice or experienced gardeners,” she says. “I love greenery, but find it hard to keep plants alive,” she says. That’s why she loves products like the Evergreen Self-Watering Globe, which takes the guesswork out of plant care. You just fill it with water, place it in the soil and let it do its thing. HPG / PPAI 110772, Platinum / hpgbrands.com Hinkle has noticed a big trend in seedinfused and plantable items, like Bloomin Seed Paper Confetti Gift Packs, made of recycled cardstock, post-consumer paper pulp and non-GMO seeds. “These items not only serve a functional purpose,” she says, “but encourage recipients to engage in gardening.” Pick from shapes like flowers, hearts and wine bottles, sprinkle into some soil, add water and watch them bloom into wildflowers. Hit Promotional Products / PPAI 113910, Platinum hitpromo.net 14 • NOVEMBER 2024 • PPAI Essentials | Use Case
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