| Community Book Club describes it as the process of building momentum through consistent and disciplined actions, which over time lead to breakthrough results. For managers, this means focusing on steady, incremental improvements rather than seeking quick fixes or dramatic shifts. By understanding and leveraging the Flywheel effect, managers can create a culture of continuous improvement that drives long-term success and resilience. Cautionary tale: Conversely, the “Doom Loop” illustrates how reactive decision-making, frequent changes in direction and a lack of consistent strategy can lead to organizational decline. Managers who understand the dangers of the Doom Loop are better equipped to avoid these pitfalls by maintaining strategic consistency and disciplined execution. My takeaway: While Good to Great offers timeless insights, it’s important for managers to contextualize these lessons within today’s fast-paced and ever-changing business environment. Although some companies highlighted in the book have faced difficulties in recent years, the core principles Collins outlines – focused strategy, disciplined people management and sustained effort – remain highly relevant for leaders seeking to guide their organizations to greatness. Good to Great provides managers with a robust framework for driving organizational excellence. Collins’ research-based approach offers practical, actionable insights that can help managers build stronger, more focused and more resilient organizations. What should I read next? My library of business books is large, but I’m always looking to build it out. If you have any suggestions for business books that are meaningful to you, please let me know at JGR@ppai.org, and after I give it a read, I’ll share my impressions in PPAI Magazine. Gibbons-Rauch is PPAI’s manager of professional development, learning programs. PPAI • OCTOBER 2024 • 65
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