PPAI Magazine October 2024

SEIKO UNCOVERS THE LIFE OF THE MODERN JET SETTER WITH THE SKX SPORTS STYLE GMT THREE COLORWAYS AND AUTHENTIC STYLING CAPTURE THE STATE OF WORK AND TRAVEL. Culture has never moved faster. The pandemic accelerated the timeline even more, causing fundamental shifts in the way people live. Today, these developments are felt most deeply in the ways people work and travel. Increasingly, thereʼs little difference between the two as young professionals welcome this unexpected freedom by working in inspiring locations around the world. In recognition of this emerging lifestyle, Seiko unveils the SKX Sports Style GMT, a collection consisting of three references— the SSK001, SSK003 and SSK005—that explores this concept through a restrained color palette and authentic styling cues. The SSK001 features a flat black dial with a matching black bezel, a versatile color pairing for any situation the modern jet setter might encounter. The SSK003 commands a second look with a navy blue dial and two-tone bezel. The result is a classic color combination fit for virtual boardrooms and real-life yacht excursions. The SSK005 recalls the heyday of commercial air travel, an era of boundless possibility and coast-to-coast inspiration, setting a subtle orange dial against a dark silver bezel with muted yellow details. Each model pairs a stainless steel case with a matching stainless steel bracelet that features a three-fold clasp, secure lock and push-button release, underscoring the modelʼs all-day wearability—from morning meetings to after-hours cocktails to weekend flights. 24-jewel 4R34 caliber automatic movement ensures every second in every city is accounted for. Hardlex crystal glass stands up to any spontaneous adventure. A seethrough screw caseback reveals the mechanical movement below the surface, grounding the wearer during bouts of unpredictability that naturally arise when circling the globe. The 42.5mm diameter and 13.6mm thickness reflects the importance of physical presence. Water resistance up to 10 bar promises sustained reliability, from leisurely afternoon swims to sudden tropical downpours. Individually, each reference speaks to a particular dimension of life in a rapidly changing world. Seen together, the SKX Sports Style GMT collection further blurs the line between freetime and work, home and travel, offering a new, unrestricted way of embracing whatever might come next, whenever and wherever one finds themself. SSK003

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