GOLD HPG Braintree, Massachusetts Hub Infinity Imprint Launch Objective: HPG’s Hub Infinity launch campaign aimed to generate awareness and interest in its new 360-degree direct imprint method on the barrels of plastic and metal pens. The supplier’s primary objective was to achieve total sales of $15,000 within five months. Strategy & Execution: The company implemented email marketing and social media efforts that produced impressive results, with high open rates and engagement levels. Results: The campaign successfully generated awareness and interest in the new product, resulting in significant sales growth and positive brand engagement. The campaign exceeded its goal by 205.61%, achieving total sales of $30,841 and selling out two pens within three months of launch. SILVER Thumbprint Apopka, Florida What’s Your Vibe? Objective: Thumbprint created an entire line of “stealable merch” that supported important causes, demonstrated the power of a multi-dimensional activation and wrapped it all together through relatable messaging. Strategy & Execution: The distributor’s campaign featured four unique “Vibes,” four color themes, four charities, four blogs, 25 products and one Vibe store that drove incredible awareness and effect for Thumbprint. Not only did the campaign make an impression on prospects, clients and peers, but these people also shared the message with others. Results: Thumbprint’s “What’s Your Vibe?” campaign was its most impactful to date, providing significant ROI, opening many doors and inspiring a number of similar campaigns. The company is proud of the campaign’s performance and even more proud that the campaign helped people recognize each other for the important work they do. As a bonus, the company was able to donate several thousand dollars to charity. Must Read | Pyramid Awards In Marketing 48 • OCTOBER 2024 • PPAI
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