4 From PPAI Your 2025 Advantage 7 Creative Calendar Essentials 10 Use Case Remote Ready 14 In Style Gen Z In The Workplace Voices 18 Responsibility Innovating For A Sustainable Future 21 Innovation How Vs. What Must Read 54 Promotional Products Work Promos To Prioritize Safety Community 60 Buzzworthy 62 PPPC Communiqué 64 Book Club 66 Inside PPAI 71 New Members 75 Datebook 80 Perfect Promo CONTENTS 10.24 VOLUME 48, ISSUE 08 40 The State Of Innovation 2024 PPAI Research has examined benchmarking data on digital transformation from distributors and suppliers of all sizes and awards High Marks for Innovation to new firms. 30 October Surprise What do campaign end buyers and voters think of promotional products? With a presidential election around the corner, PPAI Research took a deep dive into the preferences of campaigns and voters for both parties. 24 PYRAMID AWARDS: Masterclasses In Marketing For 66 years, the PPAI Pyramid Awards, sponsored by Pacesetter, has been the industry’s most coveted recognition. We recognize this year’s gold and silver award winners in six categories. 40 24 30 PPAI • OCTOBER 2024 • 3
RkJQdWJsaXNoZXIy NzU4OQ==