Digital Self-Promotion Campaigns GOLD Spector & Co. Montreal, Quebec Super Nintendo World Objective: Through its creative concepts and a campaign like Super Nintendo World, Spector & Co. sought to position itself in the promotional products industry as a creative leader and forward-thinking marketer of epic merch. Strategy & Execution: The company leveraged its creativity and innovation to engineer goods that showcased its out-of-the-box ideas while simultaneously helping people connect emotionally and engage with the brand. Results: The campaign demonstrated that promotional products can be much more than just a means of advertising, and Spector & Co. demonstrated its creative capabilities in the promotional products market. SILVER HALO Sterling, Illinois HALO Custom Kitting Sales Tools Objective: The HALO Custom Kitting Sales Tools program was aimed at equipping account executives with the necessary resources to effectively promote HALO’s kitting products and services, ultimately leading to increased sales and revenue. Strategy & Execution: The program simplifies clients’ kitting projects and provides an exceptional experience for them, enabling account executives to engage clients with relevant messaging about HALO’s kitting capabilities. Results: The program resulted in a 13% average increase in kitting projects from June 2022 to March 2023, more than 600 downloads of its kitting resources and over 27,000 webpage visits. HALO Custom Kitting Sales Tools Pyramid Award Supporting Information. Pyramid Awards In Marketing | Must Read PPAI • OCTOBER 2024 • 45
RkJQdWJsaXNoZXIy NzU4OQ==