Content Marketing Program GOLD Vantage Apparel Avenel, New Jersey Behind The Logo Objective: Behind every local business is a story that can inspire us all. Vantage Apparel’s goal is to share these stories to help branding professionals truly understand and connect with their clients like never before. Strategy & Execution: Overall, “Behind the Logo” is a resource that incorporates a mix of storytelling, behindthe-scenes access, branding focus, diversity, community impact and insightful takeaways. Results: The ever-growing program offers a fresh perspective on business branding while engaging and inspiring viewers through its creative execution. SILVER ePromos St. Cloud, Minnesota ePromos Apparel Content Cluster Program Objective: Content clusters are part of the ePromos SEO strategy. The company created a campaign around its apparel cluster and developed email and social tactics to share it with new and returning ePromos customers. Strategy & Execution: The campaign sought to educate buyers of all current/new imprint methods, as well as apparel trends within the industry. This was a full-company, 100-plus hour cross collaboration with marketing driving the strategic content and dissemination, merchandising selecting and sourcing products, and other teams providing support in creating a high-quality user experience. Results: Through the content produced, ePromos positioned itself as a thought leader and cuttingedge provider of industry products and capabilities and drove traffic and sales to its site, specifically the apparel categories. Must Read | Pyramid Awards In Marketing 44 • OCTOBER 2024 • PPAI
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