Branding GOLD Whitestone Austin, Texas Whitestone Celebrates 10 Years Anniversary Campaign Objective: Whitestone describes itself as a company that believes “no two stones are alike.” It sought to exemplify that value via an aesthetically pleasing 10-year anniversary brand campaign. Strategy & Execution: The campaign’s design work was all done in house by the distributor’s own team of experts. Whitestone’s 10-Year Anniversary pays an ode to the past while shining a light on the company’s future. The story was told through the collaborative efforts of its people, suppliers and clients. Results: Whitestone came together to write this story and couldn’t be more thrilled about the outcome. The campaign is attributed with creating future opportunities to create products and experiences for its clients and the company. SILVER HPG Braintree, Massachusetts Rebranding: SugarSpot Objective: Beginning in 2022, the marketing and design teams behind SugarSpot, the candy brand by HPG under its Batch & Bodega line, set out to introduce the fresh, new brand and its unique offerings to the candy sector of the promotional products industry. Strategy & Execution: After a pilot launch in Q4 of 2022, SugarSpot underwent a full rebrand and was officially launched at The PPAI Expo 2023 supported by a tower wall display, candy giveaway and branding video. The rebranding was incorporated across all SugarSpot marketing collateral and campaigns, and a mailer campaign targeted at 1,000 of HPG’s top customers was conducted to further increase brand awareness. Results: As a result of the project, site traffic to the SugarSpot landing page has increased significantly since The PPAI Expo 2023. Email open and click-through rates have also increased, along with overall product sales for the brand. Must Read | Pyramid Awards In Marketing 42 • OCTOBER 2024 • PPAI
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