PPAI Magazine October 2024

The State of Innovation 2024 | Must Read TABLE 9: What was your IT staff turnover rate in the last year? 61-80% 21%-40% 0%-20% I Don’t Know/Other PPAI 100 Suppliers 2% 4% 74% 20% Suppliers $100M+ 0% 0% 93% 7% Suppliers $50M-$100M 0% 0% 63% 38% Suppliers $25M-$50M 0% 25% 63% 13% Suppliers $5M-$25M 10% 0% 80% 10% Suppliers Under $5M 0% 0% 73% 27% Ehlert says that Arch Promo Group outsources most IT work but has held onto its local experts. ABLE 10: Which of the following emerging technologies has your firm adopted or is planning to adopt within the next year? AI Blockchain Internet of Things AR/VR 3D Printing Other None PPAI 100 Suppliers 72% 4% 8% 18% 38% 24% 6% Suppliers $100M+ 100% 14% 7% 29% 36% 14% 0% Suppliers $50M-$100M 65% 0% 12% 12% 53% 24% 0% Suppliers $25M-$50M 50% 0% 0% 25% 38% 38% 13% Suppliers $5M-$25M 56% 56% 0% 11% 0% 22% 33% 22% Suppliers Under $5M 55% 55% 0% 9% 27% 9% 9% 27% Lea Robinson, vice president of sales, marketing and credit at Staton Corporate & Casual – the No. 25 supplier in the PPAI 100 – says she was gratified to see that her firm falls in line with most of the survey results. However, there are a few areas that Staton will continue to pursue. “We plan to move more of our applications to the cloud and adopt new technologies like AI,” Robinson says. The 2024 PPAI 100 is built on member feedback from the inaugural ranking. Among the suggestions that we’ve implemented to improve the program is grouping respondents into smaller competitive levels in the marketplace to produce more accurate data. PPAI • OCTOBER 2024 • 35

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