Independent Democrat Republican FIGURE 5: Most common environments in which voters recieved campaign promo Campaign Rallies Community Events Door-to-Door Canvassing Fundraising Events Online Orders 32.08% 29.45% 24.38% 46.63% 36.57% 40.00% 33.15% 26.86% 32.50% 27.49% 20.39% 21.88% 24.80% 32.69% 23.75% and Republican voters showed a stronger preference than Democrats. Buttons and badges saw usage by 36.91% of voters, with Democrats receiving more than Republicans. (See Figure 4.) The study also aimed to determine where most voters were receiving the promotional products they were collecting from various campaigns. Distribution channels are a key strategic point for a marketing approach that requires getting into the hands of end users. For both parties, community events were the most common environments in which voters said they have received campaign promo. Door-to-door canvassing and fundraising events also proved to be tried-and-true methods for distributing promo items. (See Figure 5.) “Community events and door-to-door canvassing are critical channels for reaching voters, particularly for Democrats and independents,” Bhat says. “These methods foster personal connections and direct voter engagement.” Earlier, we highlighted that Democratic campaigns expressed a higher enthusiasm for the effectiveness of promo products than Republican campaigns. Well, the two surveys have produced an interesting contrast. A slightly higher percentage of Republican voters (56.4%) expressed being positively influenced by political merch than Democratic voters (53.3%). When it comes to general voter influence on a political nominee for office, regardless of party, 37.85% of respondents agree that promotional products influence their decision to support a candidate. For deeper and additional insights – including specific promotional product preferences broken down by political party – full reports will be available at PPAI.org/premium-research. Auping is a news editor at PPAI. October Surprise | Must Read When it comes to general voter influence on a political nominee for office, regardless of party, 37.85% of respondents agree that promotional products influence their decision to support a candidate. PPAI • OCTOBER 2024 • 29
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