When choosing WFH promo, “you want something that someone is going to hang on to,” Aucoin says. A fun desktop item like the Air Plant in a custom planter can spruce up any workspace. It’s low-maintenance and features a woodgrain aesthetic to complement any décor. Jornik / PPAI 111065, Silver / jornik.com JEN BELDAM, MAS President Northern Branding Studio PPAI 759362, Standard-Plus Picton, Ontario, Canada Beldam swears by the tried-and-true classics, like pens that write beautifully and tea and coffee items that spark delight. “You can’t go wrong with elevated takes on the basics,” she says. “The key is not to overthink things or try to be too trendy.” She also recommends thinking about where recipients will use the promo. “There’s working from home,” she says, “and then there’s working remotely. People could be working from a coffee shop or the beach.” Beldam notices a trend toward higher-quality items that people might buy for themselves. “We’re seeing an emphasis on more retail-focused items that fit into an employee’s overall lifestyle,” she says. “These items show that companies care about employees’ work/life balance more than just their productivity.” With WFH promos, Beldam points out that you can create shared, enjoyable experiences for recipients. Beldam recalls creating Vietnamese coffee and chai kits with branded mugs for one of her tech clients. “They were holding their first virtual offsite, and the products aligned perfectly with their teambuilding virtual meeting,” she says. “They created a pour-over experience, which brought a really fun interactive element to the event.” Beldam says it’s important to create a certain vibe and to set a mood that helps people stay focused when working from home. For her, the Modern Sprout Rooted Candle is just the promo to get her energized and ready to work. “I’m a candle snob,” Beldam says, “and these are so good!” Each 6-oz., soy-blend candle includes an organic seed packet to grow in the vessel once the candle has been used. The candle in the sienna matte glaze ceramic vessel (shown), features a comforting fragrance combination of fresh rosemary, lush greens and rich sandalwood. Gemline / PPAI 113948, Platinum / gemline.com PPAI • OCTOBER 2024 • 11 Use Case | Essentials
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