Brighten Seniors’ Days With Promo Even though technology keeps them connected, many older adults feel lonely. One study from the University of Michigan shows that 1 in 3 older Americans report feeling isolated from others, with more than 1 in 3 also feeling a lack of companionship. Whether it’s due to the loss of a spouse, children moving away or physical limitations, loneliness can take a toll. By partnering with local senior centers, retirement homes or community organizations, businesses can make a meaningful impact on lonely seniors’ lives. A cozy custom blanket in the winter months can show that someone cares. A custom calendar with cheerful images can bring a smile all year long. A custom stylus could empower seniors to connect with loved ones on their digital devices. Through promo of all kinds, brands can restore hope and show older adults that they’re not alone. Year-Round Promo Opportunities Plan a campaign around one of these events: Campaign Collateral February National Senior Independence Month March 9-15, 2025 National Older Workers Employment Week May Older Americans Month May 28 National Senior Health and Fitness Day June 15 World Elder Abuse Awareness Day July 11 National Culture and Senior Citizens Day August 17 Baby Boomers Recognition Day September 8 Grandparents Day September 22 National Centenarians Day October 1 International Day of Older Persons November 9 Geriatric Tooth Fairy Day December 2-6, 2024 Older Driver Safety Awareness Week Gyms or wellness centers focusing on older adults could offer the Kneado Handheld Massage Gun as part of recovery routines or to celebrate fitness milestones. It’s lightweight and features four intensity speeds to soothe muscle tension and improve recovery. HPG / PPAI 110772, Platinum / www.hpgbrands.com Businesses that work with older adults can show their warmth and appreciation with the Mink Ever Soft Throw Blanket. Designed to stay soft even after going through the washing machine, it provides luxurious comfort all year long. This blanket is gift-ready in a kraft box with a coordinating bow. Gemline / PPAI 113948, Platinum / www.gemline.com Must Read | 88 • SEPTEMBER 2024 • PPAI
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