Must Read | The State of Responsibility 2024 TABLE 15: What percentage of your leadership is women or nonbinary people? PPAI 100 Suppliers: 44% Suppliers $100M+: 44% Suppliers $50M-$100M: 43% Suppliers $25M-$50M: 37% Suppliers $5M-$25M: 42% Suppliers Under $5M: 51% Women outnumbered men 3 to 1 in the 2023 PPAI Rising Stars, the latest in a three-year trend of women occupying more spots on the list than their male counterparts. Perhaps most striking of all, 130 of the contest’s record 170 industry nominees this past year were women. As evident by the data, promo firms are making a concerted effort to add and recognize more women in our traditionally male-dominated industry. TABLE 16: What percentage of your leadership is nonwhite? PPAI 100 Suppliers: 32% Suppliers $100M+: 35% Suppliers $50M-$100M: 26% Suppliers $25M-$50M: 36% Suppliers $5M-$25M: 32% Suppliers Under $5M: 39% Suppliers seem to be on the right path toward diversifying leadership, with every category except for one having roughly or more than one-third of leadership as nonwhite. Of course, it’s a journey worth taking, as bringing a wide array of perspectives into your company can yield great results in terms of CSR, inclusion and profitability. TABLE 17: What percentage of your leadership is in the LGBTQ community? PPAI 100 Suppliers: 5% Suppliers $100M+: 2% Suppliers $5M-$25M: 0% Suppliers Under $5M: 10% Suppliers in the $50M-$100M and $25M-$50M categories didn’t answer this question. TABLE 18: What percentage of your workforce is under the age of 30? PPAI 100 Suppliers: 24% Suppliers $100M+: 17% Suppliers $50M-$100M: 30% Suppliers $25M-$50M: 21% Suppliers $5M-$25M: 21% Suppliers Under $5M: 29% “In our Oceanside, New York-based facility, we have longevity,” Gein says. “No one is really under 30. But in our facility in Monterrey, Mexico, we have employees of all ages.” 20 24 Leaders Responsibility 9 Distributors Earn New PPAI 100 High Marks For Responsibility Leaders in all industries agree that the companies that will attract top talent and increasingly discerning customers in the future are already making positive corporate citizenship a priority. This may be even more important to promo than most industries, in fact. In the survey used to assign points for the Responsibility category in the 2024 PPAI 100 program, questions ranged from companies’ adherence to sustainability progress and practices, DEI initiatives and product safety. Below are several supplier and distributor firms who match the average responsibility scores of the industry’s leaders. 76 • SEPTEMBER 2024 • PPAI
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