three options is proven to sell more across the board” and that “more people choose [the best] category than you’d think, especially in the social media era where ‘best’ brands are statements.” That’s certainly true in promo. “We are finding that our clients are often looking for apparel that offers enduring appeal rather than solely focusing on price,” says Deborah Gaspar, director of sales and marketing for Zagwear (PPAI 184202, Gold), the No. 45 distributor in the PPAI 100. “Buyers started choosing ‘better’ or ‘best’ options around 2019 when the fast fashion world was really getting heat,” she adds. “Environmental responsibility has been a priority for our company, and the brands that we work with are adhering to strict standards. It’s important that we share those messages.” Gaspar works with a diverse client base in the New York City area and uses what she calls a “hot bag” to show current trends. Here are a few examples of the good/better/best approach, starting with some of Gaspar’s go-to garments. “Streetwear is still very trendy right now, regardless of the summer heat,” says Gaspar. She likes to show this trio of heavyweight tees: Gaspar says this Tultex Heavyweight Jersey T-Shirt is popular in retail for surf and skate. Made of 100% ringspun USA cotton (ash and heathers are a cotton/poly blend), these tees are reactive-dyed for longer-lasting color and pre-washed to minimize shrinkage. Available in 29 colors and sizes XS-4X. The oversized Bella + Canvas 6-oz. Heavyweight Tee, made of 100% combed and ring-spun cotton (except heather) comes in 10 on-trend colors. These tees are made in a facility that is WRAP and bluesign certified. Available in sizes XS-3X. This name-brand American Apparel Garment-Dyed Heavyweight Cotton Tee comes in six trending earthy colors and sizes S-3X. Made of 100% cotton in a facility that is WRAP certified, it’s garment-dyed with OEKO-TEX certified low-impact dyes for a vintage, faded look and minimal shrinkage. S&S Activewear / PPAI 256121, Platinum / ssactivewear.com In Style | Essentials PPAI • SEPTEMBER 2024 • 17
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