PPAI Magazine July 2024

Advertisement Color enables pen users to tap into the powerful, subconscious, emotional signals and context provided by those colors, and can increase productivity. When taking notes or organizing calendars, color coding helps to identify priorities and create categories of information. Because we instinctively recognize colors and connect meaning to them quickly, these visual cues keep users working efficiently and effectively. Color can also help with tackling to-do lists. Writing a to-do list in colors associated with joy, like Orange or Turquoise, can make completing not-so-fun tasks seem more attainable and enjoyable. Powering Productivity The Power of Even though we live in a digital age, there are tangible benefits to writing by hand. Putting down devices gives individuals the ability to focus without distractions, and can improve memory, health and healing. Studies have shown that journaling can speed recovery.3 Writing with different colors can help increase motivation and the desire to begin more daunting tasks. When writing and color are combined, your customer can unlock a whole new sense of productive joy. So, empower your customers to write more, do more and achieve more with Pilot’s range of premium pens. iti 3https://cssh.northeastern.edu/pandemic-teaching-initiative/wp-content/uploads/sites/43/2020/10/GlassetalTraumaResilience.pdf Understanding the power of color in your customers’ daily lives can help you craft the best customer experience, especially in the ever-changing market. Pilot’s G2 gel pens continue to be the #1 Selling, Longest Lasting Gel Pens in America,4 and are available in 25 colors and 4 point sizes. So, you can provide the pen brand known for quality and innovation, no matter what color your customers choose. 4G2 is the #1 Selling Pen Brand/Circana/Retail & Commercial/Dollar Sales/Data on file. Independent ISO testing: Average of G2 write out (all point sizes) compared to the average of the top branded gel ink pens tested (all point sizes). Data on file. The Tools Ri ht America’s #1 selling, longest lasting gel ink pen. Scan here to visit pilotpenpromo.com

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