Pilot Corp. of America, PPAI: 112712 Vision is often considered to be the strongest of the human senses. Almost 80% of what we learn about the world around us is due to what we perceive and experience through vision.1 So, it should come as no surprise that color can have a significant and powerful effect across many aspects of our lives. It’s reported that color can influence nearly 90% of an initial impression and a customer’s purchasing decision,2 and studies have shown that colors can affect people’s behavior, mood and stress levels. This influence drives how people choose the colors of the clothes they wear, the decor in their homes and the writing instruments they use every day. Here are a few ways Pilot Pen can help your customers colorfully bring their work, words and thoughts to life. 1Thomas Politzer, O.D., “Vision Is Our Dominant Sense,” Brainline, Reviewed July 26, 2018. 2Deyan Georgiev, “63+ Color Psychology Facts for Your Branding and Marketing Projects in 2023,” Review42, Updated March 17, 2023. It’s reported that color can influence nearly 90% of an initial impression and a customer’s purchasing decision2
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