4 From PPAI The Gift Of Presence 7 Creative Calendar Essentials 10 Good Taste Sugar & Spice 14 In Style Scrub In 18 Use Case Back To School Voices 24 Innovation The Tech Juggle 26 Responsibility Clearing The Air Must Read 52 Promotional Products Work Strategic Spending Success With Promo 60 Pyramids Supplier Decorators Shine Community 72 Buzzworthy 74 Book Club 76 PPPC Communiqué 78 Inside PPAI 81 New Members 83 Datebook 88 Perfect Promo CONTENTS 07.24 VOLUME 48, ISSUE 06 30 PPAI’s 2024 Women of Achievement Janet McMaster, MAS, and Joy Smith, MAS, are this year’s award recipients for their outstanding leadership and dedication to the promotional products industry. 34 & 38 Alliance DataCast: A New Benefit For Professional- tier Members Alok Bhat, PPAI’s market economist and research lead, dives into the Association’s new partnership with ITR Economics and the value it brings to Silver, Gold and Platinum PPAI members. 30 The State Of Growth 2024 PPAI Research has examined benchmarking data on revenue growth and other business fundamentals from distributors and suppliers of all sizes and awards High Marks for Growth to 16 new firms.. 42 42 38 34 PPAI • JULY 2024 • 3
RkJQdWJsaXNoZXIy NzU4OQ==