Joy Smith Born To Lead SMITH DOVE INTO ENTREPRENEURSHIP two weeks before her 18th birthday, when she opened a beauty salon in El Paso, Texas. Because of her age, she couldn’t obtain a business loan without a co-signer. Having to depend on someone else stuck in her craw, as the proud, independent woman would eventually go on to control her own destiny. After moving to Dallas, Smith sold the salon and pursued beauty supply sales, performing hair demonstrations and training up to 750 people for Jheri Redding (creator of the Jheri curl) at hair care giant Nexxus. After a buyout, she became a district manager for Sally Beauty Company, and then transitioned into commercial and residential property management. Upon moving to New Mexico in 1989, she became a qualified real estate broker. PPAI’s 2024 Women of Achievement Must Read | PPAI’s 2024 Women of Achievement 38 • JULY 2024 • PPAI
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