political or ideological influences, providing clear, unbiased economic insights. Moreover, its team consists of businessminded economists who focus not just on data but on delivering practical and profitable insights. This combination of experience, accuracy and objectivity makes ITR Economics a trusted partner for us. PPAI Media: Learning new systems can often be confusing and tiresome. How easy is it to use Alliance DataCast? Bhat: One of the standout features of Alliance DataCast is its design, which caters to non-economists. The interface is intuitive and user-friendly, making it accessible to all team members, regardless of their economic expertise. Additionally, ITR Economics provides ongoing support and guidance, ensuring users can maximize the tool’s capabilities for their business needs. PPAI Media: Can you elaborate on the features and benefits of Alliance DataCast? Bhat: Alliance DataCast offers a range of powerful features, including real-time charting for instant data visualization, customizable dashboards tailored to specific business needs and access to thousands of economic and industry-specific indicators. This comprehensive support ensures our members can effectively leverage the tool for strategic planning, budget planning, sales and demand planning and more. PPAI Media: How can PPAI members access and start using Alliance DataCast? Bhat: Accessing Alliance DataCast is straightforward. Members can visit the link provided on the PPAI Media site or in the email that PPAI sent out. Once there, they need to complete a brief form using their six-digit PPAI member ID to log in. After logging in, they’ll have full access to all the features and functionalities of Alliance DataCast. The tool also comes with a simple fourstep process for uploading data and running analyses, making it easy for members to start leveraging its capabilities right away. PPAI Media: What impact do you anticipate Alliance DataCast will have on PPAI members’ strategic planning and decision-making? Bhat: We believe Alliance DataCast will be a game-changer for our members’ strategic planning and decision-making. By providing real-time data, detailed economic insights and comprehensive analysis, the tool will enable members to make more informed, data-driven decisions. This will help them stay ahead of market trends, optimize their operations and ultimately drive their business growth. We’re excited to see the positive impact this tool will have on our industry. PPAI Media: Is there anything else you would like to share about the partnership with ITR Economics and the introduction of Alliance DataCast? Bhat: We’re thrilled to bring this powerful resource to our members and confident that it will provide significant value. The partnership with ITR Economics and the introduction of Alliance DataCast is a testament to our commitment to supporting our members with the best tools and resources available. We encourage all our members to take advantage of these offerings and reach out to us with any questions or feedback. Together, we can navigate the future with confidence and success. Corrigan is a news editor at PPAI. One of the standout features of Alliance DataCast is its design, which caters to non-economists. The interface is intuitive and user-friendly, making it accessible to all team members, regardless of their economic expertise. Additionally, ITR Economics provides ongoing support and guidance, ensuring users can maximize the tool’s capabilities for their business needs. Must Read | Alliance DataCast Professional members can access Alliance DataCast by visiting promotions. itreconomics.com/ alliance-ppai. 32 • JULY 2024 • PPAI
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