Must Read | Alliance DataCast Alliance DataCast: A New Benefit For Professional-tier Members Alok Bhat, PPAI’s market economist and research lead, dives into the Association’s new partnership with ITR Economics and the value it brings to Silver, Gold and Platinum PPAI members. By John Corrigan AS PART OF PPAI’S COMMITMENT to premium research as a benefit to Professional-tier members, the Association has entered into a new partnership with ITR Economics, one of the oldest privately held economic research and consulting firms in the United States. Established in 1948 and known for its 94.7% forecast accuracy, ITR Economics’s business-minded economists offer unbiased and apolitical insights, leveraging the organization’s powerful datasets to provide objective forecasts and analysis tools. Through the new partnership, Silver, Gold and Platinum PPAI members can now enjoy free access to a quarterly newsletter with top industry forecasts and Alliance DataCast, a robust data analysis tool. Typically, an ITR subscription costs more than $1,200 annually for forecasts alone. However, PPAI is proud to include these forecasts, along with full access to DataCast, as a member benefit. The first quarterly report was sent out in May to Professional-tier members’ primary PPAI contact and voting members. Alliance DataCast was formally introduced to attendees of PPAI’s North American Leadership Conference in Salt Lake City that same month. PPAI Media spoke with Alok Bhat, market economist and research lead at PPAI, to learn more about the new partnership, how Professional-tier members will benefit from the quarterly trends newsletter and Alliance DataCast and how the tools will assist members with their strategic planning and decision making. Established in 1948 and known for its 94.7% forecast accuracy, ITR Economics’s business-minded economists offer unbiased and apolitical insights, leveraging the organization’s powerful datasets to provide objective forecasts and analysis tools. 30 • JULY 2024 • PPAI
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