PPAI Magazine July 2024

Asiya Hotaman / Shutterstock.com Voices | Innovation The Tech Juggle Managing technology projects successfully is a balancing act of urgency, impact and effort for optimal priority. ONE OF MY MANY HOBBIES is juggling. The thrill of being a juggler comes from the intense concentration, coordination and creativity required to keep multiple objects in motion. It’s an exhilarating blend of timing and precision where each successful catch brings a rush of satisfaction. The challenge of mastering new tricks and the artistic expression in creating visually captivating performances add to the excitement. Just like the art of juggling, managing technology projects requires a keen sense of balance, timing and focus. In other words, it can feel like keeping multiple balls in the air. In the world of tech, these balls represent urgency, impact and effort – each crucial in its own right. Successfully juggling these elements is key to setting optimal priorities and achieving project success. Each element plays a crucial role in determining how tasks are approached and executed. Here’s a detailed look at these terms and how they interplay in the context of technology projects and issues. Urgency Urgency refers to the time sensitivity of a task or issue – how soon something needs to be addressed to avoid negative consequences. In technology projects, urgency often arises from deadlines, regulatory requirements or critical system failures. For example, if a server hosting a major e-commerce website crashes during peak shopping season, addressing this issue is highly urgent. The immediate focus would be on restoring service as quickly as possible to By CW Karstens 24 • JULY 2024 • PPAI

RkJQdWJsaXNoZXIy NzU4OQ==