KATHERINE SMITH VP of Operations Bullpen Marketing PPAI 201546, Silver Houston, Texas Smith faithfully uses T-shirts for back-to-school promo at the collegiate level. “Students love free T-shirts! A successful campaign we do each year is first lecture t-shirts,” she says. “A cute design helps ensure this is a T-shirt students will want to wear around campus.” Available in 64 colors and sizes XS-5X, the Gildan 64000 Softstyle Adult T-shirt offers a smooth printing surface and a modern classic fit. Most colors are 100% ring-spun cotton and made with OEKO-TEX certified low-impact dyes. No polybags, except for white shirts. Gildan / PPAI 250187, Platinum / gildan.com Essentials | Use Case Smith wants to try items with NFC technology. “At the start of a new school year, students often refer to the same digital assets – a campus map, class schedule, bus route, etc.,” she says. The NFC Scribe is a sleek executive metal pen with an embedded NFC chip ready to program with your client’s URL for seamless wireless data transfer to smartphones or tablets. The oval-shaped barrel, available in deep jewel tones or matte black with gunmetal trim, offers generous space for laser engraving or full-color imprinting. “This pen would make a great gift for master’s students,” says Smith. “The sleek design makes it feel more executive.” HPG / PPAI 110772, Platinum / hpgbrands.com Add vibrant, full-color graphics on the inside and the outside of Oodlebands, which include your choice of programmable RFID or NFC chip. Hand them out to use as entrance passes, dorm room keys, tap-to-pay and more. “I love the design opportunities for this item,” says Smith. “With a school spirit design, this item can be trendy and useful.” Clothpromotions Plus / PPAI 359202, Standard-Plus clothpromotions.com 20 • JULY 2024 • PPAI
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