Use Case | Essentials Whitaker wants to try a fun pencil pouch for a back-to-school campaign. “We did the LVL pencil pouch from Pop! Promos for a kid-focused campaign but not a back-to-school campaign. I love that item for a back-to-school campaign because it’s going to hold up tossed around in a backpack or desk all year, certainly, but also because it’s full color PMSmatching capability for the LVL. Pair it maybe with some Shepenco pencils and make it all cohesive, and it’s a nice little gift.” Made from vegan leather and customized with your client’s full-color design, the LVL Pencil Pouch is ideal for storing school supplies and more. The bottom gusset enables it to stand on its own. Choose from 10 stock zipper colors. Pop! Promos / PPAI 564497, Standard-Base / poppromos.com The Monk Color Changing Pencil is a made-in-the-USA No. 2 pencil that changes color when warmed by the user’s hand. Color combos include green to yellow, blue to light blue, coral to melon, orange to yellow and purple to pink. Includes black ferrule and eraser. Shepenco / PPAI 114083, Silver / shepenco.com Whitaker also likes the idea of hydration-related promo, whether it’s a new water bottle or stickers to customize the ones kids and teachers already have. She thinks it would be fun to get students involved in a water-saving campaign. “If you got a whole school or school system to do that, imagine the impact,” she says. The Cupanion Aluminum Bottle is durable, leak-proof and manufactured sustainably in the USA. Bring school spirit to life with eight lid colors, bottle colors and full-color digital print. Add dishwasher-safe stickers for extra customization. Fill It Forward / PPAI 792815, Standard-Base / fillitforward.com Above all, Whitaker recommends getting to know your client and what they’re trying to achieve. “If it’s the school itself, I’d go one direction on school spirit, teacher appreciation, new student welcomes, etc.,” she says, “but for those gifting to the back-to-school audience, I’d recommend quality over quantity and to know your age group and their habits when you choose your items.” She also says it’s important to consider both what’s trending and what the school allows and adds, “Don’t forget us parents when you’re gifting this time of year!” PPAI • JULY 2024 • 19
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